The 18th International Conference on Polyolefin & elastomers hosted by the world famous consultancy of Chemical Market Resources was held on June 15-17, 2011 in Shanghai. More than 200 experts, scholars and senior staff of  major corporations from 16 countries and regions in the world joined the conference. The spokesman from SCC (Sinopec Catalyst Company ) delivered a speech on The PolyolefinCatalyst of Sinopec, and had received high recognition from the participants. During the conference, technical experts from SCC further exchanged views with customers and industry colleagues, and achieved good result.. Meanwhile, SCC built exhibition stands to provide on-site consultation for better displaying image and increasing brand awareness of SCC. Handbags with logos of SCC had not only provided convenience to the participants, but had the advertising effect of SCC as well.